CALL OF THE WILD: Using amphibians to peddle
beer is not as odd as it sounds. Marty Kohr of the
agency that made the ads [DDB Needham] said a
bunch of creative types were sitting around one night
listening to frogs, when one of them noticed a croak
that sounded mighty close to "Bud" and voila! .
. . But critics say the ads encourage kids to
drink.
What's New | Features
| Commercials | Resume
| Realistic | Whimsical
| Scary | Animatronics
Prosthetics | Puppets
| Publicity | Waldo®
| TCS Fun | FX
FAQ | Feedback | Reference Except where noted, all contents
are the property of The Character Shop, Inc. and copyright
1995-98
Valley Edition
FROG PRINCESS: How do you tell a girl
frog from a boy frog? That's where Canoga Park
Character Shop "creature creator" Rick Lazzarini,
left, comes in. He fashioned the new female frog
character for Budweiser's latest ad, which features a
froggy love story. Not favoring the unisex look,
Lazzarini says he gave the female frog a "more
feminine" appearance. "Bigger eyes and pouty, pink,
inviting lips."
Rick's note: Front page coverage of the
Valley Edition! Yeah, baby!
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